| Specifications: |
| Pub Date: | 25 October 2007 |
| Extent: | 240pp |
| Format: | 250 X 190mm |
| Binding: | Hardback with special finish |
| Price: | £22.00 |
| ISBN13: | 978-1-904915-20-1 |
| Territory: | UK & Europe only |
| Market restrictions: | Not for sale outside Europe |
| BIC Code: | AKP/AKF |
| Market: | Fashion/Design/Style |
| Report Code: | NP |
Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of a chosen brand, reflecting its corporate culture and showcasing its winning designs.
Brands A-Z: Muji addresses the renowned Japanese brand. Derived from the Japanese phrase 'Mujirushi Ryohin', which translates as 'No Brand Goods', Muji is recognised for its Zen-like, no-nonsense and 'no-brand' philosophy.
Brands A-Z: Muji looks at their definitive advertising campaigns and charts the creative thinking processes that produced Muji's no-frills brand artwork over the years.
Besides showcasing the creative artwork the book also features interviews with designers and the history of a company that has established a world-wide following.
This visually stunning book is a must-have for advertisers and designers and Muji fans all over the world.
480 IMAGES (MAINLY COLOUR) – AROUND 15,000 WORDS – OVER 240 PAGES
hardback with exclusive slipcase
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