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ADVANCE INFORMATION SHEET
Brands A-Z: Muji
  

BRANDS A-Z: MUJI

Specifications:
  • Pub Date:
  • Extent:
  • 240pp
  • Format:
  • 250 X 190mm
  • Binding:
  • Hardback with special finish
  • Price:
  • 22.00
  • ISBN13:
  • 978-1-904915-20-1
  • Territory:
  • UK & Europe only
  • Market restrictions:
  • Not for sale outside Europe
  • BIC Code:
  • AKP/AKF
    Market:
  • Fashion/Design/Style
  • Report Code:
  • NP

    Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of a chosen brand, reflecting its corporate culture and showcasing its winning designs.

    Brands A-Z: Muji addresses the renowned Japanese brand. Derived from the Japanese phrase 'Mujirushi Ryohin', which translates as 'No Brand Goods', Muji is recognised for its Zen-like, no-nonsense and 'no-brand' philosophy.

    Brands A-Z: Muji looks at their definitive advertising campaigns and charts the creative thinking processes that produced Muji's no-frills brand artwork over the years.

    Besides showcasing the creative artwork the book also features interviews with designers and the history of a company that has established a world-wide following. This visually stunning book is a must-have for advertisers and designers and Muji fans all over the world.

    480 IMAGES (MAINLY COLOUR) AROUND 15,000 WORDS OVER 240 PAGES
    hardback with exclusive slipcase