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Brands A-Z: Muji

Chen Jiaojiao

Description
Brands A-Z: Muji jacket Brands A-Z: Muji slipcase
  

BRANDS A-Z: MUJI


Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of a chosen brand, reflecting its corporate culture and showcasing its winning designs.

Brands A-Z: Muji addresses the renowned Japanese brand. Derived from the Japanese phrase 'Mujirushi Ryohin', which translates as 'No Brand Goods', Muji is recognised for its Zen-like, no-nonsense and 'no-brand' philosophy.

Brands A-Z: Muji looks at their definitive advertising campaigns and charts the creative thinking processes that produced Muji's no-frills brand artwork over the years.

Besides showcasing the creative artwork the book also features interviews with designers and the history of a company that has established a world-wide following. This visually stunning book is a must-have for advertisers and designers and Muji fans all over the world.

480 IMAGES (MAINLY COLOUR) AROUND 15,000 WORDS OVER 240 PAGES
hardback with exclusive slipcase

BookData
Pub Date:25 October 2007
Extent:240pp
Format:250 X 190mm
Binding:Hardback with special finish
Price:22.00
ISBN13:978-1-904915-20-1
Territory:UK & Europe only
BIC Code:AKP/AKF
Market:Fashion/Design/Style