NEW BOOK INFORMATION

METRO-LAND

( British Empire Exhibition 1924 Edition )

new introduction by Oliver Green

Market:	History, London, Transport
Pub Date:	July 2004
Extent:	144pp plus 20 colour photos, 50 B&W photos and fold-out colour map
Format:	Crown Octavo (184 X 124mm )
Binding:	Hardback
Price:	Ł16.99
ISBN:	1-904915-00-0
Territory:	World

Metro-land was published annually from 1915 until 1932 and featured evocative descriptions and photographs of historic villages and rural vistas of the area north west of London, Middlesex, Hertfordshire and Buckinghamshire served by the Metropolitan Railway. Not only was it a guidebook designed to promote the area for leisure excursion travel from London but it was packed with facts for the commuter about the cost of season tickets, journey times and also with numerous adverts for all the new housing developments springing up during the 20's. This 1924 edition of Metro-land was published just as the property and leisure boom was under way and also had the extra purpose of promoting The British Empire Exhibition of 1924/25 at Wembley.

Marketing and PR

Faithful facsimile of the 1924 edition of this coveted guide, including unique A3, foldable, detachable, double-sided map plus numerous B&W and Colour photos
The 1932 facsimile editions published in 1988 sold over 20,000 copies
Original Metro-Lands are much sought after, collectable books, fetching over Ł200
Huge catchment area of interest - N.W.London, Middlesex, Herts and Bucks and anyone who lives, works or travels in the Metro-Land area or in a Metro-Land house
Literary connection with John Betjeman's Metro-land TV series and the Julian Barnes novel
100th anniversary of the start of electrification of the Metropolitan railway and the opening of the extension from Harrow to Uxbridge marked by LT open days in July
LT Museum will actively promote and market the book - Oliver Green will feature in Press, Local radio & TV coverage
Extensive Direct Mail campaign within the Metro-land area
Targeted advertising
Posters and other POS available

Oliver Green is the Head Curator of London's Transport Museum and the author and editor of numerous books including Underground Art: London Transport Posters 1908 to the Present and Moving Metropolis: The History of London's Transport Since 1800

For review copies, interviews with authors or further information about particular titles, contact
Chris Burrows PR on 0161 445 6635 or by email: chrisburrows_authorpr@btinternet.com

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